The Spice is Right for Spicy Chik
Spicy Chick isn't just another take away. The owner Rick, knows his market and has developed menus to suit.
Based on one of the busiest streets in the centre of Sheffield, West Street S1, popular with the city's thriving student community, it would be obvious to target this group's late night eating habits. However, Rick has thought outside the box. During the day, the menu suits families with children, with a special kid's dishes, and in the early evening, there's something for the hungry professional to get their teeth into.
Getting the menu right was key to attracting the right clientèle, and an emphasis on healthy eating, offering grilled chicken dishes, rather than the more common fried options, makes Spicy Chik stand out from the crowd.
But that's just part of the story. Making the brand and the restaurant attractive to all the target markets was the next challenge. Rick knew that he wanted clean, bright and cheerful, and this is where we stepped up to the plate (if you'll excuse the pun).
Tasked with developing a brand that was in keeping with the values of the company, we worked with Rick to bring it to life. We developed their logo, and introduced a fresh and vibrant colour palette, which was used as a basis for the decoration of the restaurant.
We went on to design and produce four different menu cards, a loyalty card, special offer and teaser cards, internal menu boards, delivery menus and posters, all which can be found in the shop today, enhanced by striking imagery of the fantastically prepared fresh food.
We've been working with Spicy Chik since 2013, and, as they develop and grow, we continue to collaborate to ensure that their look stays fresh.
It's fair to say that this work really got our creative juices flowing and left us hungry for more!