Digital marketing and social media sites are rapidly transforming the way business is carried out meaning small firms are in danger of being left behind.
The UK Business Digital Index recently revealed that three quarters of small businesses and charities surveyed were not investing in digital skills and only half had their own website. It comes on top of the fact that eight out of 10 customers are said to be more likely to buy in the future based on a brand’s presence on social media.
Jigsaw’s Mark Shipley explained: “Customers expect to find businesses on the web and if they don’t instantly find online the business they are looking for then they are sure to find an alternative solution right there.”
Using regular E-shots and linking to social media sites such as Facebook, Twitter, Instagram and Pinterest not only increases brand awareness but can also be used to drive customers to the company website. Targeting different platforms can make a big difference to how businesses market themselves.
“Digital marketing can be very powerful in boosting business,” added Mark. “If done effectively it can be a simple way of reaching out to a much larger audience and raising awareness.”