Developing a new brand is always an exciting prospect so when we were asked to rebrand a growing business in a relatively short timescale we were certainly up for the challenge.
When approached by leading power system specialist, Power Control Ltd, we knew from the onset that time wasn’t on our side. However, having previously worked with the Derbyshire based company we were confident that we already had a good understanding of their business and what made them tick and were aware of their requirements.
It promised to be a complex and interesting project as it included reviewing and developing the whole brand following a recent change in the company’s operations. PCL has been a prominent and highly influential emergency power authority for more than two decades and so the rebrand needed to build on its reputation whilst also giving it a fresh new look to reflect its growing status.
From the creation of icons through to the development of a completely new website, we worked closely with the company to craft a new brand. Our designers devised different options before the innovative new brand was unveiled complete with new icons, logo, colour palette and artwork.
As part of the comprehensive branding project we designed and produced corporate signage, for both indoors and outdoors, and devised printed material including business cards, letterheads and folders with inserts.
We also put together targeted and attention grabbing magazine adverts and produced newly branded marketing products including lanyards and stress cubes before completing the new website too - and all within the short deadline. Our creative commercial photographer, meanwhile, put together a library of new photographic images that perfectly complemented the company’s nationwide reputation as an innovative provider of project solutions.
He took an innovative approach to the photo shoot creating original images for use in the new website.