People outside the catering industry may not immediately make the link between fresh food distribution and the world of digital marketing.
However, when you appreciate that very short timescales are involved in finding products, placing orders and making sure that the produce arrives as fresh as possible, the connection becomes clear.
Country Fresh Foods (CFF) Ltd are no strangers in leading the way in their industry, having invested heavily in their production equipment and logistics, they needed to portray themselves as a modern, advanced company to the outside world, at the same time as allowing their customers to view the produce available, look for seasonal goods and look at the special offers available.
With this in mind, CFF turned to Jigsaw DPM to develop a stunning web presence that would stand out from their competitors and provide their customers with a user friendly experience when they were searching for the ingredients they required.
With a full understanding of the company and what they wanted to achieve from their website, we started development. This included the creation of wireframes and visuals to give CFF an idea of what could be achieved, as well as a proposed site map so that we understood how the site would fit together.
We also wrote the text for each of the pages, including product classifications, based on our discussions with CFF and our own research. On top of this, our photographer spent several days on site taking product shots to ensure that there were pictures of the entire product range. When you take a look at the site, you will appreciate the scope of this part of the project alone.
Once the photography was complete our designers took over to produce artwork for the website which gave it a classy yet contemporary feel.
With all of this in the bag, we were then able to build a website (countryfreshfoods.co.uk) which met the needs of CFF and exceeded their expectations.
“This new website gives us an online shop window that rightly positions us as one of the leading distributors of exceptional catering products in the region, if not nationally”, said Adam, Sales Manager of Country Fresh Foods Ltd. “When we chose Jigsaw DPM to deliver this website, we were confident that the development was in safe hands.”
“We were really impressed with every part of the production. The text written captured our approach to business perfectly and the photography helped to bring the site to life. The look of the site is stunning, and really gives us the modern feel that we needed to capture. And working with Mark has been great. He has kept the project moving, even during one of our busiest periods. We can’t thank Mark and his team enough.”