It amazes us how many businesses still neglect to use social media to promote their business, talk to customers and increase their brand awareness. To us, it’s a no-brainer to utilise these platforms in your marketing mix? We know from speaking to clients that so many people are just blown away by the whole concept of social media marketing and incorporating it into their business. Cue to call in the professionals perhaps?!
In an age where everyone is connected and talking, you need to be involved in the conversations. People could be talking about your business right now – this is your opportunity to engage with them.
Social media not only gives you the opportunity to have these direct conversations with your customers, it also gives you the chance to build brand loyalty with and showcase them what is great about your business. These days people expect to be able to have conversations with you via social media, and this should all be part of your customer service engagement too. People expect to be able to jump online and tell you whether something has been great….or not so great. You need to ensure your business is ready to respond and that this feedback isn’t neglected. Get it right and your business will reap the rewards. Plus, who wouldn’t want that insight and feedback from their customers on what they love or want to see improving? This information is gold dust!